Manchester United Deal Tripped Up GM's Ewanick

Featured_22_37_10_0_ar_120729892
Columnist_tn_doron_portrait_on_april_23_2010

A marketing tie-up between General Motors Co.'s Chevrolet brand and the Manchester United soccer club led to the ouster of Joel Ewanick, GM's global marketing chief, Doron Levin reports on Fortune.com.

A source who declined to be named, citing the legalities of Ewanick's abrupt departure, said GM  senior management had identified "improprieties" in connection with the Manchester United deal announced in late May. The source declined to discuss nature of the impropriety. 

A GM spokesman, Greg Martin, said Ewanick's job performance hadn't met the company's expectations. Ewanick resigned on Sunday. He declined to comment.

Read more:  Fortune.com
Email Signup
Maximize
Send us your email address and we’ll send you the best of Detroit!
Ajax-loader